Day One of the NCMPR Conference, and Team MCC had a busy day, with staff presenting workshops on a number of marketing fronts and attending a keynote speech delivered by political analyst James Carville.
Carville, a New Orleans native, has worked the television talk show circuit for nearly two decades after rising to prominence during the Clinton presidential administration.
He was on hand at NCMPR to speak with the community college marketing folks about getting their message out, and keeping it simple, and to the point. Not every press release or speech needs to run on and on. Sometimes brevity is better.
To prove his point, he told the fascinating tale of Ed Everett. Don't recognize his name? He's the guy who delivered a more than two-hour speech at Gettysburg on the same day another famous orator delivered an address that lasted only 10 sentences and yet is emblazoned in the annals of history.
Here's a gathering of some of the most strategic political analysts of our generation.
My colleague Jennifer Aradhya and I delivered three workshops to our peers from community colleges across the country on social media and crisis communications. With last April's Boston Marathon as well as Hurricane Sandy serving as our Massachusetts backdrop, we had engaged and lively roundtable discussions with dozens of communicators, some of whom lived - and worked - through disasters in their states.
Sadly - and shockingly - virtually no one at the table could answer our trivia question about the number of World Series won by the Boston Red Sox this century
Later, in another room, our colleague Beth Noel had a packed house for her presentation on project management.
Conference goers, clearly, were jazzed by our efforts
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